A row of multi-head embroidery machines stitching the Shubra monogram in gold thread onto white polo shirts.

About Shubra Garments · Dubai · Est. 1990

Every thread has a story.

Thirty-six years of uniforms, merchandise, embroidery and private-label production, made on one floor in Dubai. Every order we have ever run started the same way this page does: with one thread, pulled properly.

Founded: 1990
Pieces per run: 10,000+
Production floor: 1

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Six people in printed tees and totes, seated and standing in a white studio.

Since 1990

Thirty-six years, plotted.

From a production floor for brands abroad to the partner behind the region's labels — one line, still rising.

1990

Established

Production for branded companies abroad — the first lines, the first standards.

1990
Established
Production for branded companies abroad — the first lines, the first standards.
1998
The B2B turn
Local production for local clients: advertising agencies and event companies across the UAE.
2006
Brand builders
Helping local brands set up their own labels, through every phase of the business.
2010
Into retail
Helping brands set up their retail stores across the UAE — Skydive Dubai among them.
2013
Government scale
Executing international government orders — volume, compliance, deadlines.
2020
Helping hands
Masks and PPE kits when the region needed them most.
2023
Uniforms, branded
Helping brands make their uniforms look like their brand.
2026
Production partners
Collaborating with labels like Statements and HAUS as their production partner.

A needle pulls a single gold thread through charcoal piqué fabric.

The material

It is how a team walks into the world.

The founder of Shubra Garments, seated in silhouette.

A note from the founder

Make garments properly.

When Shubra began, the idea was simple: make garments properly, treat every order seriously, and build relationships that last longer than a season.

Over the last 30+ years, we have grown with the UAE — producing uniforms, shirts, merchandise, embroidery, printing and custom apparel for businesses, schools, events, institutions and brands of every size.

But legacy is not about staying the same.

Today, Shubra is entering a new chapter. The craft remains the same. The standards remain the same. But the energy is fresher, the design is sharper, and the way we help brands show up has evolved.

For us, apparel is not just fabric.

It is identity.

It is presence.

It is how a team walks into the world.

Thank you for trusting Shubra to make your brand wearable.

Founder, Shubra Garments

A cutting table stacked with two hundred layers of cloth, pattern lines drawn across the top ply.

What we stand for

We make your brand visible.

Five measures every order on this floor is held to, whether it is twenty polos or ten thousand.

01
Precision
Every stitch, print, placement and finish matters.
02
Quality
Durable fabrics, clean construction and reliable finishes across every order.
03
Reliability
Three decades of UAE experience, built on delivery, consistency and trust.
04
Scale
From small custom runs to large-volume uniform programmes.
05
Freshness
Legacy craft, now with a sharper and younger way to show up.